Proven Marketing Strategies for Your Service Business

Our Superhero, Marketing Plan Woman, is a woman of her times. She’s knows there are many ways to successfully bring traffic to your website and get your phone ringing. Pick the strategies you believe will work for you.

Consider the following when picking a marketing strategy:

-your personality and how you like to spend your time
Writers should write. Probably everyone should have something like networking in their marketing plan. Relationships with other business people are essential for referrals, ideas, inspiration and providing additional services to your own clients and yourself.

-find out what has been shown to work in your industry/ do research
Talk to people in your field who you aren’t in competition with. Often that means talking to people in a different city. Find out what they do to successfully market their business.

-test your assumptions about marketing
There are a lot of marketing myths or assumptions. For example, extroverts aren’t necessarily better networkers than introverts. Networking can work for all kinds of personalities and being a good listener is key to being a good networker.

Offline Marketing

Networking
Articles
Public Relations
Speaking
Mailing List
Printed Newsletter
Ads
Mailings/ Direct Mail

Online Marketing

Search Engine Optimization
Pay-Per-Click
Directories
Articles
Ezines
Blogging
UTube
Linkedin.com/ Facebook.com

After you’ve done some research on the different strategies...pick no more than 3 marketing strategies to start. Commit to learning and mastering those 3 strategies for one year before picking other strategies.