Mini-Article: What Are Keywords and What Do They
Do Anyway?
Usually I'd start with why you should care and what this is for
and what results you can expect. For this article, I want to
start with what these keywords are as I think you need to know
what keywords are in order to follow the conversation about
their importance. Then I'll explain
(in the next article and the next article) why this might be
of important to you or not.
1. Getting found online starts with keywords. If you want to come
up under searches for Google, the right keywords have to be placed
on your site. Let me use our Almost Everything Communications site
as an example.
Some of the terms our site is optimized for include:
Web Design in Albany, CA
Web Design near Berkeley, CA
Web Design near Oakland, CA
San Francisco East Bay Web Design
2. The keywords are actually keyword phrases.
Not a single word but a 3-5 word phrase because there is too much competition for
most single terms. For example "web designer" has thousands
or millions of companies competing for it but when you modify it
with another term like Albany Web Designer or Web Designer in Albany,
CA then you are competing against just a few other websites.
3. This kind of search engine optimization
(SEO) is called organic search engine optimization. This has nothing to do with organic
farming practices! Rather, (I think) it means you are using the "organic" structures
of the Internet to draw traffic to your site instead of paying for
traffic to your site. And in case you were wondering--no one talks
about inorganic traffic.
4. With organic search engine optimization
you or your web person select, and in many cases, research the
keywords (more about that
in the next article.) Then the keywords are placed on your site
(more in next article.) Search engines like Google then read
the keywords and matches your site up with searches and delivers
your site up in the search results..
Almost Everything Communications
510-527-9920
627 Evelyn Avenue, Albany, CA 94706 |
