Why Hire A Copywriter

When people hire me to write their copy, they usually tell me that it's because they’re just too busy, and can't seem to get around to writing it themselves. Sometimes it's because they’re perfectionists and can't settle on a final draft. Once it was because the person was too prolific. They could think of 10 ways to say everything and wanted help whittling their 100 pages to10 concise and to-the-point pages. And people frequently tell that they don't like to write, or just don't trust their grasp of English.

These are all good reasons to hire a copywriter. Very good reasons. You don't want to let a lack of copy, or mediocre copy, hold you back from having a top notch website.

But these reasons imply that web copywriters are simply writers. People who write.

The ability to get writing done is, in itself, a powerful thing. But what 90% of the business people who hire me don’t realize is that web copywriters are marketing copywriters. Due to our marketing expertise, we know how to write content that compels your prospects to read and to buy.

Here are 9 copywriting secrets good web writers know:

How to keep people reading your website; maximizing the time people stay on your site

What part of the page people are most likely to read first

What words cause people to stop reading

What information your readers are hungry to hear first

What makes for the best testimonials

What constitutes a “call to action,” and how to use it to generate calls and inquiries

Why you must have text on your homepage

What to include on your contact page

Why you shouldn't use hype to market your independent service business

(If you are a regular reader of Web Strategies, you may know several of the "secrets" I've mentioned above.)

It’s ironic that most business people hire web copywriters assuming they’ll just get words. But, assuming they hire a sharp writer, they get text that is not only compelling, but that also does all the right things to sell their business.

Frankly, the copy is the most important part of your website. It does all the heavy lifting, the selling. So really, you are 10 steps ahead of the pack when you put your time or money or both into getting the best possible copy.

Almost Everything Communications    510-527-9920    karen@almost-everything.com
627 Evelyn Avenue, Albany, CA 94706