Web Copy

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When I became convinced that a website was essential to the success of my business, I looked at the websites of other professional organizers. Most looked homemade and there were only two I liked. Once I saw the quality of Tod Abbott’s designs, I was convinced I needed to find a way to work with him.

Ultimately, it was using the team of Karen Nierlich and Tod Abbott that gave me all I needed to make a website that was both compelling and aesthetically appealing. I had found it very difficult to write about myself even though I have 15 years of experience as a professional resume writer. Thus, I appreciated Karen’s marketing knowledge and her guidance in shaping my text. Friends and clients have given me great compliments on the site’s informative content as well as its clean, attractive look and ease of use.

I feel my site establishes my credibility with the public. It has been up for three weeks, and I have already landed two new clients. The site is quickly paying for itself!

Pam Condie
Home, Office and Estate Organizer
Oakland, CA

Independent Service Professionals: Are you struggling to write the marketing copy for your website?

Are you finding it hard to write about your own business? Don’t want to spend your time learning to write marketing copy that works?

Imagine having website copy so compelling that it brings you plenty of customers. What would it be like to have your website operate as a virtual marketing machine and provide you with a steady stream of customers? Imagine growing your business 25% or more this year because copy on your site attracted people to call you instead of you chasing them.

Without the right words your website has little selling power. Yes, the design of your site plays a role, but if the words don’t build a convincing case, people go away—quickly!

I’m Karen Nierlich. I help you find the words that persuade people to do business with you. With examples, coaching and feedback I help you write a complete and credible case about what you do, including:

writing a persuasive home page
getting effective testimonials
writing titles and articles
building case studies
selecting or ideas for pictures and more
choosing a catchy domain name.

More visitors will actually read the copy on your website and then call you to do business or buy products directly from your site.

More Information About How I Work

I work with professional service businesses, like consultants, realtors, lawyers, architects, designers, and many others. Writing projects are always quoted a package rate rather than an hourly rate.

My husband Tod and I work as a team to build effective, meaningful and profitable sites. I help clients produce the content; Tod builds the sites. Our clients grow their business as much as 25%, 50%, even 100% per year using our sites. I'll also work with you if you already have web designer.

Please call Karen at 510-527-9920 to discuss your Web Copy and/or Web Design project.

Portfolio of Web Copy Projects:

www.homeboygoestoharvard.com (homepage only)
speakers bureau to inspire students to choose success not the streets

www.norgecleaners.com
cleaners with an environmental focus

www.polkcomm.com
phone and technology consultants for businesses

www.pamcondie.com
professional organizer helping people work efficiently and comfortably

www.realestatebyreferral.org
local realtor with Red Oak Realty

www.tlcgardeners.com
garden service that maintains gardens so they look great year around

www.teamheller.com
consultants to foundations supporting thier fundraising software

www.vesselofvoices.com
healer who helps people succeed on a spiritual path

www.gregglmayer.com
marketing consultant bringing innovative healthcare to market in Japan and the US

Call Karen Nierlich to talk about your Web copy at 510-527-9920.

The next place to go is our portfolio, or Web Design page.